The 1995 Source Awards were held at the Paramount Theater in New York City on August 3, 1995. The awards show was one of the most infamous events in the history of hip-hop. The show escalated tensions between the East and West Side hip-hop communities, thereby likely catalysing the murders of Tupac Shakur and Biggie Smalls within the following two years. Televised nationally, the show also worsened America’s moral panic about the influence of rap and hip-hop on its youth.

Events of the night

The East Coast hip-hop community was represented by Bad Boy Records, fronted primarily by its producer Sean Combs and its star talent Biggie Smalls, while the West Coast was represented by Death Row Records, fronted primarily by its producer Suge Knight and its star talent Tupac Shakur. However, Tupac was imprisoned at the time of the 1995 Source Awards, and (despite some prior tension) conflict was not particularly expected at the show.

The first hour was mostly celebratory, featuring long medleys from both Bad Boy and Death Row, although one notable disturbance was the reception given to OutKast by the mostly pro-East Coast theater audience (the show being held in New York). Booed for winning New Group of the Year, OutKast’s André 3000 fired back at the crowd in his acceptance speech: “The South got somethin’ to say!” This proved to be a galvanising moment for Southern hip-hop, which had long sought to distinguish itself from its East and West counterparts.

Source Awards

A more serious blow was landed by Suge Knight, in his acceptance speech for Motion Picture Soundtrack of the Year, announcing: “Any artist out there wanna be a’ artist, and wanna stay a star, and don’t wanna – and won’t have to worry about the executive producer tryna be all in the video, all on the record, dancin’ – come to Death Row!” This was clearly a barb at Sean Combs’s tendency to ad-lib in his clients’ records and appear in their videos, and it antagonised the pro-East Coast audience.

John Singleton, one of the presenters for the next award, Producer of the Year, attempted to placate the murmuring and jeering crowd, declaring, “We gotta kill all this East Coast, West Coast, South, Midwest dissension in rap”, but to no avail. The West Coast’s Dr. Dre was announced as the winner, and was joined on stage by Snoop Dogg, but the audience’s hostility prompted Snoop to launch a furious, expletive-laden tirade: “The East Coast ain’t got no love for Dr. Dre and Snoop Dogg and Death Row?!”

With tension surfacing in various forms over the rest of the evening, some speakers attempted rapprochement, most notably Combs himself. While presenting Solo Artist of the Year, Combs announced, “Contrary to what other people may feel, I would like to say that I’m very proud of Dr. Dre, of Death Row and Suge Knight for their accomplishments… and all this East and West [conflict], that needs to stop. So give it up for everybody from the East and the West that won tonight. One love.” Snoop, winning Solo Artist of the Year, was now pacific in his speech (“Oh we doin’ it like players now… now that we done made the East Coast-West Coast thing officially one love”), and Biggie, winning Album of the Year, avoided (at Combs’s request, it turned out) inflaming the situation further. At the after-party, held in the nearby Tunnel nightclub, Knight and Combs briefly sat down together and conversed on camera, and Knight denied that he had been referring to Combs in his original barb, claiming instead to have been referring to Jermaine Dupri.